So you can spend less time worrying — and more time living
Our Services
Independent Insurance Brokers, Trusted Advice. Real Choice.
Supporting you, wherever life takes you
Life doesn’t stand still and neither do we. From growing families to changing circumstances, we provide long-term guidance designed to support you through every stage of life, not just the day you take out your policy.
Advice That Stays With You
We review your health insurance at renewal to help ensure your cover remains competitive, suitable for your needs, and aligned with the wider market over time.
Professional Guidance at No Cost
We help you understand your options clearly and honestly, with straightforward guidance designed around your needs, budget, and priorities — all at no extra cost to you.
We're Basically Part of the Family
Many of our clients have trusted us for years, often recommending us to family and friends. Our highly rated reviews reflect the personal support and service we’re proud to provide.
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Access to Leading UK Providers
We work with a wide range of leading UK health insurance providers, helping you compare cover options, policy benefits, and pricing more effectively to find the right fit for your needs.
our reviews
Trusted Guidance,
Proven Results
Don’t just take our word for it—see what our clients have to say about their experience working with us.
Rated 4.9 with 60+ reviews
Annabel
I have worked with Assure-U for many years and continue to be impressed by their highly personal service and first-class insight and advice enabling me to maintain competitive premiums for my PMI with top providers.
Jeanette
We have been using Assure-U and dealing with Greg for several years, they assisted in the initial setting up of our business healthcare plan and undertake on-going market reviews. I would have no hesitation in recommending Assure-U, they are always working toward the best interest of your business, ensuring all your requirements are met. They are responsive, fully supportive and always on hand to help, they make the whole process simple and straightforward.
Sam16
We are again delighted with the service provided with Greg. He makes the whole process easy by doing his research and then explaining everything to us clearly so we can make an informed decision on how to proceed. There's never any pressure and our needs are always given top priority.
William
Excellent Service
Greg is thoroughly professional with a comprehensive knowledge of PMI. He has provided me with a very clear understanding of the complexities of the product and I have no hesitation in recommending him for all your PMI needs
FAQs
Your Questions, Answered
Explore our FAQs to get answers to some of the most common questions about our services, processes, and how we can help you achieve your financial goals.
The cost of life cover is influenced by several factors such as your age, smoking habits, lifestyle, and health condition. Typically, the younger you are, the lower the risk factor, resulting in a more affordable policy. Additional cost-saving strategies include selecting a fixed price policy that maintains a constant premium over time or choosing options that align with your financial circumstances.
Our services are completely free to you. We're paid by the insurers, but our advice remains independent. We only recommend plans that suit your needs — never based on commission.
A broker helps you compare health insurance policies from a range of providers, explaining the details in plain English and helping you choose the right plan based on your health needs, lifestyle, and budget. Unlike a specific insurer, we work for you — not the insurance company.
Buying directly from an insurance company can mean missing out on better value or more suitable coverage. Brokers have access to a wider range of policies, including broker-only deals, and can identify exclusions or hidden costs that aren't obvious upfront. We help you make an informed decision with confidence, not guesswork.
Yes. Some insurers offer coverage options or underwriting styles that are more flexible around pre-existing conditions. We’ll walk you through what’s available, explain your options, and help you choose a policy that fits.
Absolutely. We can review your current plan for gaps, compare it against alternatives, and make sure you're getting the best value for money. Many of our clients save money or gain better cover just by switching at renewal.
We advise on a range of plans, including:
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Individual private medical insurance
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Family and children’s health plans
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International and expat policies
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High-level comprehensive cover
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Budget-friendly or modular plans
We tailor each recommendation to your personal needs and priorities.
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Your coverage can often start within 24–48 hours after application, depending on the insurer and underwriting process. We'll guide you through every step, from quote to activation.
Moratorium underwriting delays coverage for pre-existing conditions for a set period (usually 2 years). Full medical underwriting requires you to disclose your full medical history upfront. We'll help you understand which option is better for your situation and which insurers handle each method fairly.
Your insurer handles the claim itself, but we’re here to support you if needed. As your broker, we can help chase up claims, explain policy terms, and act as a go-between if things get complicated.